It's fairly hard, in this day and age, to refrain from trotting out clever puns about an outfit with the word 'Matrix' in its name. Fairly hard, that is, until you figure Matrix Partners India currently has $150MM under management.

These guys have their fingers in a whole heap of pies. (To digress just for a moment, this writer maintains that the best pie in Bangalore, is still found at the Only Place.) To get back to Matrix Partners, however, well try saying all this in one breath, Shankar Mahadevan style:

InternetMobileFinancialServicesHospitalityFood&BeverageMedia&EntertainmentRealEstate&Retail
ServicesHealthcareTravel&Tourism.

Deep breaths. Deep breaths. Relax. Recovered yet? Good.

So what exactly do these guys do with all this money and all these pies? No, they're not about to put grandmas in America out of business. Not yet, anyway. What they do, is invest money in start-ups with good ideas focused on consumer services businesses. What they don't do (typically) is invest in Real Estate and/or Retail Development, Manufacturing and Outsourcing.

If this were the Economic Times, you'd be reading about how they invest $10million+ over multiple rounds, with an initial investment ranging from $500K to $10million. And how they consider larger investments in partnership with Matrix Partners U.S. and Matrix Capital, a leading U.S. hedge fund with significant India investing experience.

But then, this is not the Economic Times. And if all of us actually read it, we'd probably have enough money to invest in good ideas ourselves.

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